Calls Increase
Average 340 Calls per Month from SEM
Drive new patient acquisition in a competitive market utilizing the most efficient tactics.
The Challenge
Drive patient traffic to a new Pediatrics office and increase awareness of comprehensive, affordable Women’s Health and Primary Care offerings in the DFW community. With Prism being a non-profit organization, the most efficient tactics were needed to drive maximum output for the budget.
Deliverables
- SEM: PPC and Performance Max Ads
The Outcome
Focused advertising to channels where potential Prism Health patients are most active, and channels proven in historical data that show ROI. Efficient CPAs were a key driver in channel selection as well.
SEM: Through data analysis, we focused efforts to channels that showed the highest conversion opportunities with the Prism Health target audience: PPC and Performance Max.
The Numbers
Working with Red Sparrow has been such a great experience. Their team really took the time to understand our goals at Prism Health North Texas and helped us find the right strategies to reach our community. Their team actively monitors the performance of our ads and proactively adjusts the ads to maximize the campaigns. They’re creative, easy to work with, and always quick to respond. We’ve already seen stronger engagement and clearer messaging since starting with them, and it feels like they’re truly invested in our success. I’d absolutely recommend Red Sparrow to anyone looking for a thoughtful and supportive partner.
Want to learn more about Red Sparrow’s work? Contact us for a chat.
