CTR Optimization
CTR 190% Higher Than Industry Benchmark
Small business growth at the lowest possible CPA.
The Challenge
Drive specialized course training sign-ups in a highly niched field at the lowest possible CPA.
Deliverables
- Paid Social: Meta Ads
The Outcome
Focused ad efforts to Meta as it was both a primary destination for the target audience, as well as the most efficient CPA for the small business budget being utilized. Targeted potential trainees by their DMA, detailed interest, and detailed career and education targeting. Utilized a/b testing to optimize performance.
The Numbers
I recently hired Red Sparrow to handle the advertising for the continuing education aspect of my therapy business and I am certainly glad I did! I was concerned I would not have enough students to make my first class, but I was pleasantly surprised when the exact opposite happened. Not only did I fill up my first class, but I now have a wait list for future classes! There are so many intricacies to marketing that I was completely unaware of. They helped me to navigate the world of online advertising in a way that was extremely effective and, best of all, didn’t overwhelm me! I highly recommend this agency if you’re looking to grow your business!
Want to learn more about Red Sparrow’s work? Contact us for a chat.
