Calls Increase
Average 53 Calls per Month from SEM
Break through the noise of a highly competitive, saturated market to drive new client acquisition.
The Challenge
Client questioned the SEO quality of their website and had no outbound marketing in play, relying on referrals for growth. Red Sparrow worked to evaluate current digital properties, optimize, and then activate digital marketing channels and enable mailer distribution to drive new defense client leads.
Deliverables
- SEO: Website SEO Audit
- Organic Social Optimization: YouTube profile and content SEO optimization, LinkedIn profile and content SEO optimization
- Direct Mail: Mailer and OE
- SEM: PPC, Performance Max, Local Services Ads
The Outcome
Search engine optimized online presence to ensure optimal organic visibility and efficient performance of paid digital marketing tactics. Focused advertising to channels where potential clients in the target DMAs are most active, and channels proven in historical data that show efficient ROI. Enabled direct outreach to new potential clients identified by the Texas weekly listing release of new charges.
SEO: Conducted a website SEO audit that validated historical SEO to ensure site quality, organic ranking, and conversions.
Organic Social Optimization: Audited YouTube and LinkedIn profiles to ensure profiles and content had optimal SEO for organic visibility and present the client as a SME.
Direct Mail: Created a brochure mailer and envelope that both showcased the client’s expertise and the benefits of having a DWI attorney representative, while also meeting the state’s legal requirements for legal marketing to people with new DWI charges.
SEM: Through data analysis, focused efforts to channels that showed the highest conversion opportunities and most efficient CPA within the target audience and target DMAs.
The Numbers
Red Sparrow produced concrete advertising results that far exceeded my hopes or expectations. They are truly amazing. I wasted tens of thousands of dollars and more than 8 months of my time with another online advertising agency that produced no measurable results and gave questionable guidance. Red Sparrow is the opposite. They are professional, personal, and produce results I can see. Red Sparrow works for me throughout the month, not just a day or two before our regular status meetings. Online advertising is complicated and the rules are always changing. As a solo attorney, Red Sparrow has freed from worrying about my online advertising so I can do what I want to do, practice law. Red Sparrow also produces print and digital media and have helped me move forward with my offline marketing. I highly recommend them if you are looking for a company to manage your online advertising or help you create marketing materials for digital or print distribution.
Want to learn more about Red Sparrow’s work? Contact us for a chat.
